Using Yelp to Find Romance in the City: A Case of Restaurants in Four Cities

Findings: There’s a certifiable difference in urban hot spots and demand depending on couples’ relationship stage. Key factors for selecting a romantic date spot include ambiance (cozy & classy atmosphere), high prices, and downtown locations. Couples with families (children) tend to prefer less expensive restaurants, with great service and (probably) accessible parking. Special occasion locations are concentrated in downtown areas, especially for Las Vegas and Pittsburgh, but are more distributed for sprawling cities like Phoenix and Charlotte.

Method: Natural Language Processing of Yelp reviews to scan for correlations of certain keywords, cross-referenced with locations of restaurants.

Good For: If you are opening a bar or restaurant and would like to influence the potential clientele, or if you would like to glean insight into the romantic life cycle.

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