A Geographic Information System (GIS)-Based Analysis of Social Capital Data: Landscape Factors That Correlate with Trust

Findings: We trust our neighbors less when there are more people, lower housing value, weaker amenities (libraries and schools), and lower home ownership rates.

Method: Used Harvard University’s Saguaro Seminar’s 2006 Social Capital Community Benchmark Surveto create a national-level case study and a specific city case study for Rochester, NY.

Good For: If you are interested in learning how to increase trust in a community. Targeted marketing for websites like Neighborly which rely on strong communities.

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