Findings: We trust our neighbors less when there are more people, lower housing value, weaker amenities (libraries and schools), and lower home ownership rates.
Method: Used Harvard University’s Saguaro Seminar’s 2006 Social Capital Community Benchmark Survey to create a national-level case study and a specific city case study for Rochester, NY.
Good For: If you are interested in learning how to increase trust in a community. Targeted marketing for websites like Neighborly which rely on strong communities.
